[Simply Business] Would You Keep Going or Would You Quit?

The media loves to flaunt the success of the startups, the crazy valuations, the billion dollar acquisition and the so-called overnight success. But the most interesting stories are actually the hard part, the near-death experience and the comeback.

OMGPOP, the creator of Draw Something created 35 mediocre games before Draw Something and was in near bankrupt situation right before Zynga acquired them. Angry Birds was the 52nd game that Rovio made before their "overnight" success. Kaskus.com, Indonesia's biggest online forum went through six years running without any profit. I can only imagine how emotionally straining it is for them to continue working hard despite the lack of monthly payroll and the departure of staffs that sees an unclear future of the company.

The emotional frustrations, the stress and the weight being put in their shoulders are mostly untold. The thought of letting go of their startups must have crossed their mind countless times as they go and face their co-workers every single day.

This is definitely not a startup-exclusive problem. How about RIM, which is having such a negative reputation among the media and yet still putting up a confident front. Yahoo shares the same fate, especially after retrenching 2,000 people globally.

How can they keep on going despite everything?

Well, I didn't know how the guys above handle the situation but for me, knowing that even the big guys are having it rough can surely make me smile. So that's one thing: Knowing that you're not alone in this.

The second reason is… well I don't know what the second reason is. But let me tell you a little secret about me, when building and running gantibaju.com, I countlessly thought about quitting. There are days when I wanted to just pack all my stuff and get back to the corporate world. I can think of a thousand reasons to quit: lack of capital, member growth, revenue, petty arguments among founders, the accumulated stress, pretty much anything can be a reason.

But every time I wanted to quit, I convince myself to go all out for one last time and the funny thing is that something always came along and saved the day. Be it another capital investment, another award we won, another partner that can help us, an external factor that smooth things up, solutions seems to appear out of nowhere. I cannot say that I plan the whole thing to the letter, all I can say is that I've worked my ass off as much as I can bear and hope for the best.

Maybe this is what's happening in the (almost) last days of OMGPOP, Rovio and other startups. Maybe it's just as simple as doing your best. I know it's cheesy but what else can you actually do beside do what you can and hope for the best?

What if you're actually so close to your success but you decided to just quit it? What if you're actually just a month away from your massive sales explosion or one game away from your "overnight" success? Would you regret it for the rest of your life for not trying harder?

I keep going because I know this is what I wanted to do with my life. I keep going because I'd rather do this than any other thing in the world. I keep going because I love what I'm doing.

There maybe a time when I would call it quit, but now is definitely not the time for that. How about you? What kept you going?

Aria Rajasa is the CEO of gantibaju.com, a clothing startup backed by a very strong designer community. His passion in entrepreneurship has gotten him to establish a number of companies in technology and design industries since leaving university

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