1. Startup

Rockto catching up for holidays, adds new badges

This holiday season, Rockto - a social recommendation startup - is catching up with their users by releasing new features and also new badges on their service. What Rockto does is to simply enable you to share internet content at any form on their platform, most people would say they looked like Tumblr but with a public timeline instead of personal timeline. It's like a combination of Tumblr and Digg, plus the badge rewarding system like Foursquare.

Rockto releases a few new badges for their users this holiday that includes Fanboy, Worker, Rocker Chips and Goosebumps. And if the badge is not enough to intrigue their users, they also have a point-reward system on their service, called Rockpoints, which you can earn for every activity on the site. With 7500 rockpoints and a fanboy bagde, you can win a 4th gen iPod Touch and with 3500 rockpoints + fanboy badge you can get yourself a nice nifty 4th gen iPod Shuffle for their Rockto Store.

Rockto opened up their store platform only last month and so far they're only selling several t-shirts for users to redeem with their Rockpoints. Interesting strategy for Rockto as they move into a more commerce website where they can sell stuff using their Rockpoints currency, who knows, this might be a way for Rockto to gain revenue.

Rockto also planning to release a Blackberry for theri users, an understandable move considering the fact that Blackberry is HUGE in Indonesia but the default Blackberry browser has some incompatibility with Rockto's website so they would have to do something about it. Nevertheless, they're planning to release apps on other platform as well, although their first priority is to add more features inline with their Blackberry apps and also build a WAP site for other mobile platform.

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