Disdus’ New Division: Disdus Gadget

I was thinking of buying a hard drive when Disdus sent me an email regarding discount information. After reading the email, it turns out that this offer came from their new division which provides gadget offers.

Disdus is discount coupon service provider which offers discount in every two days. Last year they were funded by and join the big family of East Ventures.

From the explanation on their website, Disdus Gadget is a new division providing gadget offers for Disdus users. Although it is not mentioned what sort of gadgets, but their first offer being hard drive, it is safe to say that mostly their offers will be anything about electronics. Who knows, maybe they’ll give special offers for popular gadgets such as iPad. Well, I hope so.

Disdus Gadget can be accessed directly from Disdus.com/gadget or from banner available on the main site. So now there’s an addition in offers category, general offers (the usual one), usually offers culinary or hotel, and now gadget offers.

If we look at Disdus’ website, other than Didus Gadget banner, there’s also a Side Deal offer providing deal for snacks. Will this new gadget division addition also promise more addition of other divisions in Disdus?

Well, actually the addition of Disdus Gadget can be said as marketing communication strategy, several similar services also provide various deal categories, but not all is categorized as special category. Other than that, this can also provide easy category classification for users. So if you’re not interested in culinary category, you can directly visit gadget category. So the opportunity for other division in Disdus is still wide open, as long as classification for product categories offers is different from those available.

What do you say, DailySocial readers? Do you think this kind of classification will make users life easier, or will it be otherwise? We’d love to hear your comments.

Translated by Nita Sellya.