Silicon Valley Investment Firm Elixir Capital Comes to Indonesia

Members of Elixir Capital’s ECM Straits Fund gather in Bandung for their inaugural meeting to discuss investing in southeast Asian emerging market SMEs.

Elixir Capital’s ECM Straits Fund agrees to invest in Indonesian enterprise involved in plastic waste management.

Bandung, Indonesia ‘ March 15, 2015 ‘ Global private equity firm Elixir Capital, based in Silicon Valley, California, hold their annual meeting in Bandung. Following the launch in early 2014 of Elixir’s ECM Straits Fund (the Fund), the firm has invested in numerous SMEs throughout southern Asia. Invitees will discuss their views of shared market dynamics among southern Asian emerging economies in areas such as digital commerce, advanced agriculture, logistics, waste management and consumer services. The Fund recently announced digital commerce investments in Annelutfen, Turkey’s leading e-commerce business for baby and mother products, and FashionValet, Southeast Asia’s premier online destination for female fashion and top fashion designs.

The Fund announces an agreement to invest USD 4.5 million in Bintang Makmur, the local leader in plastic waste recycling located on the Indonesian island of Java. Our investment will help the company to expand and create 50 new recycle sites in Java and in Bali, bringing market share back into locally-owned hands, and catalyzing job growth, said Amir Azahar, Managing Director of Elixir Capital and the firm’s regional head in Southeast Asia. We are delighted to announce our investment in these Indonesian entrepreneurs for whom it had been difficult to find support from local banks for their innovative work in plastic waste management, said Arshad Ahmed, Managing Director of Elixir Capital, coming from California. We have learned about the dire need among fast growing Indonesian SMEs for global-minded investors willing to share risks, he added, and this agreement heralds that Elixir Capital stands ready to support them and their local ecosystem.

About Elixir Capital: Based in the San Francisco Bay Area, Elixir Capital manages a growth equity fund that invests in SMEs with the potential to change markets positively and impactfully in and throughout southern Asia. Visit www.ElixirCap.com.