Rocket Internet indicates e-commerce expansion in Indonesia

By Rama Mamuaya - January 27, 2012
News
10 Comments

The mother of all clones, Rocket Internet, a Berlin-based internet company that specializes on ripping off successful internet companies and scale it locally, has indicates that they’re expanding to the SEA region. As Sarah Lacy puts it, they are the worst kind of entrepreneur. There’s no commitment or belief in what they’re building if memos like that one above are to be believed– they’re just shallow profit-seekers.

And shameless as they may be, it’s not stopping them to expand to Asia. Our friends at SGEntrepreneurs just posted the news that Rocket Internet is launching Zalora (Zappos-clone) in Malaysia and is soon launching in Singapore. It just comes naturally that the clone-meister will soon enter Indonesian growing internet market.

And so they are.

Rocket Internet recently hired a few key people to run their operations in Indonesia. According to LinkedIn, they already have a few position filled and still looking for more. They now have a VP of Digital Products and Internet Marketing, and according to Twitter they’re looking (rather desperately) for an Internal Recruiter for a “Fashion E-Commerce Giant”.

These subtle activities clearly indicates that Rocket Internet is expanding aggressively in Indonesia. So I tried to look up the Zalora.co.id (based on Malaysia and Singapore’s Zalora.com) and rocket-indonesia.co.id domain name record, unfortunately it doesn’t show anything significant. But, a reverse IP lookup reveals that the domain Zalora.co.id shares the same host with Zamoda.com. It’s possible that Zamoda is the Indonesian version of Zalora in Malaysia and Singapore.

So far, that’s the information I can gather. We’ll update  more news about Rocket Internet’s activities  in Indonesia.

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  • Terence Lee

    Wow great update :)

  • dasui

    Support Rocket!!
    only looser who afraid to be cloned~

  • http://rajasa.com/2012/01/the-clone-king-is-coming-to-town/ The Clone King is Coming to Town | Aria Rajasa Masna

    [...] Samwer Brothers (Rocket Internet), their expansion to Singapore, Malaysia and our dearest Indonesia. Even their email brief to the Indonesia team is leaked out. For those of you not following the [...]

  • silly con velli

    Interesting post, but one small correction: it’s true that rocket is good at identifying and cloning (as you call it: ‘ripping off’) the internet’s best concepts, but its true specialties are execution and exit.

  • http://sgentrepreneurs.com/news-stop/2011/12/28/rocket-internet-on-aggressive-hiring-spree-hopes-to-revolutionize-singapores-retail-scene/ Rocket Internet launches Zalora.com in M’sia, on mass hiring spree in Southeast Asia : SGEntrepreneurs

    [...] to Indonesia tech blog DailySocial, Rocket Internet has already hired a vice-president of digital product and online marketing, and [...]

  • http://creately.com charanjit

    Yea.. I’ve heard pretty much the same thing. I understand they will be making more than 1 ecommerce platform and indeed to go into other verticals besides just fashion.

  • http://www.deutsche-startups.de/2012/02/01/rocket-internet-zalora/ Expansion, Expansion, Expansion: Rocket Internet gibt in Südostasien Gas :: deutsche-startups.de

    [...] tätigen Internetkonzern aufzubauen. Als neues Betätigungsfeld haben die Berliner nun Südostasien für sich entdeckt. Wie berichtet baut Rocket Internet unter anderem in Malaysia, Indonesien und Thailand derzeit [...]

  • M. Friedman

    I don’t see the problem in copying a concept. If being an entrepreneur is only about creation, tons of people wouldn’t have launched their company.

    And let’s remember that according to every economical theory, the theory of the entrepreneur is to “create and maximize profit”.

  • http://www.quora.com/How-successful-will-Rocket-Internet-be-with-their-expanding-strategy-in-South-East-Asia How successful will Rocket Internet be with their expanding strategy in South East Asia? – Quora

    [...] Rocket Internet have big plans on conquering the Asian commerce market. Recent news sources  (http://dailysocial.net/en/2012/0…) indicate that Rocket has big plans to expand in the Asian markets. What are your thoughts here [...]

  • Dominiccameron

    As Heinemann (Rocket MD) says, Germany did not invent the car but nobody complains that they build BMWs – much as Zappos is a wonderful business, if they don’t have the bandwidth to bring the proposition to Asia then Amazon can’t complain if others move first and well.

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